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Picture this: a library shelf where women’s sports aren’t tucked away—they’re front and center. Where young girls walk in and immediately see athletes who look like them.

That future is getting closer.

As more women athletes step into authorship and publishing, they’re reshaping the shelves and the narrative. And more often, they’re doing it through memoirs. Through stories told by them. With their own words, and on their own terms.

We’re especially seeing this surge in women’s running with memoirs about women’s experience in the professional running world.

Memoirs like Mary Cain’s upcoming release. This Is Not About Running. Cain’s April 28th release will be raw, honest, and part of a growing group of women athletes telling their own stories.

For too long, women athletes’ careers have been out of their control. Their narratives have been shaped by others.

Now, athletes like Cain and Kara Goucher are taking back control with their VOICEs and pulling back the curtain on systems that dictated their careers.

That’s how you take back your VOICE. That’s how you shape your narrative. And that’s how you build VISibility and increase accessibility for women’s sports.