NIL has dominated the discourse of college athletics since 2021 when the Supreme Court ruled that college athletes had a right to profit of their name, image, and likeness. Before, college athletes could not accept any form of payment while playing in college from any source besides, of course, scholarship-related subsidies. While colleges made hundreds of millions of dollars off of many of their athlete’s profiles and success, the athletes saw none of it.  NIL has already transform...