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Topic: Body - August 26 2025
Campaigning For Your Cycle

A growing wave of campaigns is breaking the stigma around menstruation in sports, promoting education, visibility, and athlete support. We spoke with VIS Mentor Olivia Amber about how these efforts aim to shift the narrative from shame to strength and push for real change in how sports embrace menstrual health.

By Ella Hackett

VIS Creator

Olivia Amber

VIS Mentor

Topic: Body

August 26 2025

Cycle Campaing
Over the past few years, brands and organizations have launched campaigns aimed at breaking the taboo around menstruation in sports. These efforts go beyond marketing. They’re pushing for cultural change by normalizing periods and supporting athletes who menstruate. We spoke with VIS Mentor Olivia Amber about how these campaigns are impacting women’s sports. Campaigns Leading the Conversation Kotex’s “Play on Your Period” campaign, launched in partnership with y...
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