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Topic: Advocacy - September 23 2021
The Fan Project and a Profitable Future for Women’s Sports

Why are women athletes paid so much less than their male counterparts? Why is it near impossible for fans of women’s sports to find their games on TV? For the last century, the answers to all these questions were that women’s sports are unprofitable, therefore, it makes little sense to invest in them. The Fan Project is on a mission to present data that shows the immense financial potential and profitability of women’s sports and Voice in Sport is here to bring more VISibility to it all!

By: Zosia Bulhak

VIS Creator

Topic: Advocacy

September 23 2021

investinwomenssports-01
After retiring from competitive hockey, four-time Olympian Angela Ruggiero founded the Sports Innovation Lab with a mission to advance women’s sports through data. From her long career in hockey, Ruggiero knew that “investors need to see data… a business model for how to invest in sports and win”. But for women’s sports, a lot of that data was never collected, much less analysed. Together with her team of analysts, sponsors and investors, Ruggiero set out on a mission to bring the industry...
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